The need for Market research

In simple words it refers to the systematic process of gathering, recording and analyzing of data about the problems relating to the marketing of goods and services. It aims at finding all the relevant facts to analyse and interpret the problems relating to the transfer and sale of goods and services from the producers to the customers with a view to improve the process of decision making and control. It also aims at identifying problems and recommending solutions to the problems.


Whatever the status of the matter is, that is, whether it is a new venture or an ongoing one, proper research is to be conducted to make it a real success. Models for hire New York is not a new phenomenon while considering the development and the structural development of that country. Nothing is perfect in this world, even though it’s making new things in each and every second. Research is not a child’s play. It is the one that involves time, treasure and talent. Therefore aimless actions is to be avoided at any cost. It starts with defining the research problem and ends with follow up of recommendations.

It is not only systematic, but scientific too. Scientific information is more objective, clear, precise and reliable. The marketing manager is considered to be impartial, dispassionate and unbiased. He is expected to have an open mind that guarantees logical thinking to discover the truth, the naked or the bitter be. The role of market research is inevitable as it stats down the useful and the most important information’s that helps the public relations and other concerned departments to make the ultimate decision with regard to there marketing programs.